Wilson brand-level campaign for the 2023 Holiday season to elevate the brand's impact on community, celebrating sport, and engaging with Wilson’s athletes. Our goal was to transform the holiday shopping season into an inspiring brand story that embodies the essence of the Wilson brand - Celebrate, Elevate, Participate. Through this campaign, I sought to go beyond mere transactions, fostering meaningful conversations that deepened the connection between the Wilson brand, consumers, and the broader community of athletes.