Wilson Labs is the innovation arm of Wilson brand. We redefined it with a new identity to provide a stronger foundation for positioning Wilson as a leader in innovation and elevating global awareness of our impact. We also created a timeless brand identity that enhances the storytelling, amplifies the innovative spirit, and celebrates 120 years of expertise and influence. Additionally, we ensured the brand reflects a future-forward mindset, embodying creativity, curiosity, and the boundless possibilities ahead.